• If you have run across my Blog, looking for something specific and don't see it here, please email me.  I promise to provide you with a quick response.  Just ask me, if I don't know the answer, I will do the research for you.  It can be about how to tether any camera to a computer, software, cameras, gadgets, workflow, whatever...just ask it. Michael@PhotoLynx.com

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  • Archives

Green Screen Version 2

I’ve had a couple of weeks to mess around with the PhotoLynx Version 2 green screen now and I’m excited to say that it works really well!

PhotoLynx Green Screen Shot

What makes this better then other green screen software out there, is that it is very automated.  It inserts a preselected background behind the subject.  The background gets entered through data and then the process is left to run on it’s own.

No green screen is going to be perfect.  But, PhotoLynx puts tools to help bring back in the green in clothing, where it might have dropped.  It allows for easy and quick adjustments to the images to prep them for rendering.

If you are debating about going to green screen or not, please know it takes extra time.  Therefore, you need to cosider it in your pricing of packages.  One pricing model that I have seen, is although 100% of the school is photographed on green screen, they charge $5.00 extra for any background other then the traditional.  The extra cash makes up for the extra time it will take.

To find out more, drop me an email or call 760-782-9000

Bulk File Renamer

I frequently get asked by our customers for a way to easily rename their images. ImageMatch will rename your images after anything in it’s database.

For a more general renaming program, I highly recommend Bulk Rename Utility by Jim Willshire. It’s fast, it works great, it is versatile, and it’s free! It won’t rename your files after existing data, but you can get it to do just about anything else!

PhotoLynx 2008 Release is Ready!

Our 2008 release is ready!  You may download it from http://www.photolynx.com/downloads/updates_hotfixes/pl.hotfix.2008-05-02.3322.offline.exe.

IMPORTANT - Please read these instructions completely, before installing this update!

After the file is downloaded, you can verify that the download completed correctly, by right clicking on the file; it should read 94.9 MB.

Back up any important files!

You may transfer the 2008 update to another computer by copying it to a USB memory drive or CD ROM.  While installing the update if you receive a message requesting disk 2 or receive CRC file error, this means the file did not download correctly.  Please delete the file and download it again.  If you prefer to have a CD mailed to you, with a complete install, please respond to this email with your mailing address.

We suggest that you test this version on only one computer to insure that it does not interfere with your workflow.  We have tested this version through our beta test program.  But, it is impossible to test it in every workflow our customers use our software.  Therefore, if you feel something is not working properly, please report it to http://photolynx.com/support/open.php.  By using this form to report any issues, it will insure that it is received and prioritized correctly.  If you need us to contact you, please include your name and phone number on the form.

This release includes version 2 of our green screen rendering software.  PhotoLynx allows for you to input background choices very quickly and easily.  Then automatically render out your images as picture packages with the selected background behind them.  It will also allow you to export the images for the yearbook with a single background for consistency.  Please download and read the version 2 green screen documentation.

Saturday May 10, 2008 - We will be hosting an online demonstration of PhotoLynx® Green Screen Version 2.  The seminar will begin at 8:00am Pacific Time.  The seminar will be about 45 minutes long.  All you need to participate in the seminar is a computer, online connection, and a telephone.  The seminar is broadcast to your computer through the internet.  To participate in the seminar, please register at www.PhotoLynx®.com/seminar.

Before calling with assistance for green screen, we recommend you read the documentation and attend the online seminar.

Additionally, with RipLynx, you may now export images for yearbooks, or administration CD’s on a centralized computer through your network.  This way you can send several exports into a que without tying up your ImageMatch computer.

The 2008 version of SIS (School Image Software) will be released by the beginning of June.

Organ & Tissue Donor Foundation

Yesterday I received a call from Scott Statz from the Organ & Tissue Donor Foundation. He called because they wanted a way to create donor cards for middle school and high school students to carry. They want to run programs at the schools to educate students about the philosophy and practice of organ and tissue donation. Students who choose to participate can have their parents sign a consent form which will allow them to be registered their state’s Organ & Tissue Donor program. Students who register will receive an Organ donor card.

Initially, the Card will be distributed to local Middle School, High School and College students. The Card will contain information about the holder’s choice for (or against) organ and tissue donation and any health issues that Emergency Medical Technicians may need to be made aware of. The Card will also contain information that EMT staff can use to contact the holders family. The Card will contain a photo but is not meant to be a substitute for a legal identification card. However, several institutions surveyed have expressed a desire to incorporate the card as the school’s official ID card.

This campaign will expand to include a helmet sticker and jogging bracelet. The sticker will contain similar information and will be targeted to individuals and organizations that participate in sports and recreational activities that require helmets. Several stickers will be provided along with a card. A jogging bracelet for men, women and kids will also be developed.

The database required to manage the printing of the cards and stickers has the capability to be integrated with any State Donor Registry - individual state registry policies, the subscribing institution’s policies and the Foundation’s Privacy Policy not withstanding.

This program originates from the University of Wisconsin in Madison. They create chapters of college students at universities across the country who volunteer their time for this cause. They have programs geared toward middle and high school aged children that are about a half hour long.

As a school photographer, you can add a value to your service by making this a part of your picture program. Along with your picture envelopes, you can include information and a donor consent form for the parents and teens to discuss and return at the time of photography. You could create a sticker or a logo to be placed on the student’s card if they choose to be a donor.

Currently Scott is working with the national donor registry to automate the process of registering donors online. Once this is set up, PhotoLynx will create an export formatted to be uploaded to their site. So students who choose to participate can be automatically registered.

For more information, consent forms, and official logos, please contact me or Scott. Scott’s email address is: scottstatz@otdf.org . To find out more about the program visit the Organ & Tissue Foundation Website.

Copyright Your Images

As a school photographer, you may not feel like it is necessary to register your images with the U.S. copyright office. However, there has been a few cases, where if the photographer had take the time to do so, they would have been much better protected.

I don’t think a school photographer would ever sue a parent over copyright infringement. The publicity alone would be enough to put the photographer out of business. But, there have been some cases, where the media copied the image from a yearbook or received one from a parent and used it without the permission of the photographer.

The authority on Copyright issues is:

Al Hopper, CAE
Director of Membership, Copyright & Government Affairs
229 Peachtree Street NE, Suite 2200
Atlanta, GA 30303-1608 USA
phone: 800-339-5451 x232
ahopper@PPA.com

He is from the Professional Photographers of America. They actively lobby congress for image copyright laws.

Images must be registered with the U.S. copyright office. You have up to 3 months after an image is taken to register it. For a flat fee of about $30.00 you can register your images in bulk with the copyright office. This means you can register all of your images 4 times a year (everything you’ve taken over a period of 3 months) and be protected. This doesn’t mean that someone won’t still steal your images, but you have done what you can to legally protect yourself.

Unless a work is registered before a copyright infringement takes place OR within ninety (90) days of first publication, damage awards may be limited to “actual damages”. This is often the fee a creator would have been paid for the work had it been licensed properly.

The problem comes from the fact that copyright law is a federal law and copyright claims must be prosecuted in Federal court. This can be very expensive. Just filing the claim and initial briefs can cost in excess of $10,000.00! In fact, a protracted copyright case can cost hundreds thousands of dollars in legal and court costs!

If your actual damages are only a few hundred dollars, say for an infringement of photograph in a ¼ page ad in a local newspaper, you need to be really motivated or independently wealthy to bring the case to court.

However, if your images are registered, you are eligible for actual damages as well as up to $200,000 in punitive damages per infringement. And, the courts may (and frequently do) force the infringer to pay all legal and court costs. The fear of the legal bill is often the leverage that motivates an infringer to settle a claim long before it moves to court. Registration clearly is the “big stick” for independent creators.

Here is a simple procedure to register all of your work. Keep in mind that you need to register every three months for full protection. Images must be registered before an infringement takes place OR within 90 days of first publication. Registering your current work every three months will keep you within that legal time frame.

You will bulk register all of your images as unpublished images using short form VA. http://www.copyright.gov/forms/formvas.pdf.

1.Setup a folder on your desktop and label it “Copyright”
2.On each assignment you photograph, simply make a low-resolution j-peg copy of each image and drop it in the file.
3.At the end of the second month, write the folder to CD-ROM
4.Fill out Short Form VA completely
5.Write a check to the Register of Copyright for $30.00
6.Send the submission, in a box, to: Library of Congress, Copyright Office, 101 Independence SE, Washington, DC 20559

Digital Fun Packs

I’m looking for a digital fun pack software.  What I envision is some software that one can place a student image into and include it on a CD as part of the picture package .  The student or their parent can load the software on their computer and do fun little things with their images.  Some things that maybe they can do fun screen effects and morph themselves into things, create a calendar, bookmarks, coloring books, and other such stuff with their image.  Does anyone know of anything similar to this?

While I was surfing the web looking for this, I did run into a couple of interesting websites:
Crazy Talk - Animate your image - it’s really cool, it makes any still image computer animated!
Incrediface - Much like I was looking for.  Place your face on a dollar bill and many other fun things.
Maziaka - Create a Mosaic of an image out of a whole bunch of other images.

Also, while surfing, I found one of our customer’s blogs.  ABC School Portraits always has fun and fresh ideas for school photographers.  Check out their blog!

Paperless Photographic Products

What do you think of when you hear about paperless photographic products?

When I used to think about paperless photographic products, I envision images written to a CD which are distributed to the client.  Instead of paper proofs, the client would receive a CD or view their images online where they could place an order for paper products.   Maybe there would be an electronic album, or a way to save your images on “My Space” or as a screen saver on your computer or cell phone.  Paperless to me meant that the image is displayed through some sort of an electronic medium such as a computer, Ipod, digital picture frame, television, pda, or even on a watch.

This past week I visited with several photography companies.  The secret to their success is my new definition of paperless photographic products.  Based on my visits, my definition of paperless has changed.  To me a paperless photographic product means “Any photographic product that a consumer can not produce themselves.”  This definition still includes everything that I thought of as a paperless product in the past, but is now expanded into other products such as T-shirts, mouse pads, key chains, pens, magnets, wall calendars, blankets, back packs, plaques, wall hooks, and even baseball bats.  All products with images printed on them, but would be difficult for parents to produce themselves on an ink jet printer or through Walmart or Costco.

The trend in the school photography business appears to be going paperless.  However, not as I had previously envisioned.  The physical products, such as a mouse pad or a pen with an image on it is what is helping a savvy School Photography company keep orders and make their order averages higher.

The capabilities to provide these items will be what sets school photography companies apart.  For these items to be profitable, they must be produceable in volume through an automated workflow.  It isn’t just paper rolling off of the printer any more.  The challenge is how are these custom made paperless products produced from the order.  Then after they are produced, how do they get married back together for delivery back to the customer? Some of this will never be completely automated, unless Noritsu makes a printer that prints and process right on a baseball bat, or outputs prints that are die cut and laminated.

Keep watching my blog.  In the near future, PhotoLynx will have the solution to some of these problems.

Is Digital Photography Making for Better Photographers?

In the late 80’s the studio I worked for was one of the first companies to get a Kodak Prism system (Follow this link half way down the page).   The photographers using the system were able to see their work instantly.  The Kodak prism system captured the images on film and also digitally.  The digital version was for previewing the images only.  

After only a few weeks of using the system, I noticed that the photographers was improving their work by better lighting and posing very quickly.  Part of it, I am sure was that they got instant feedback and could learn and correct for their mistakes immediately.  The other part of it is that they had to face the client with their work as soon as the photo session was over.

Back then, I never dreamed of the day when photography would be 100% digital.  The best I could hope for is to get contact rolls or proofs back within a week to review most of the photographer’s work with them.

Over the last week or so, I have been visiting with a lot of studios and labs.  I noticed that the work I have seen at these locations seemed better then what I have seen in the past.  Additionally, I have been following the online adventures of an amateur photographer who had a chance to visit Tasmania.  His work looks really great.

From personal experience, I have been able to confirm that I got “that shot” rather it be a sporting event, a nature photo, or personal pictures of my family.  Digital photography has really changed the industry.  Not in just how we present and deliver images, but the quality of the images themselves.

Fuji S5 Rumors

I’ve been hearing rumors from some of our customers that the Fuji S5 camera is being discontinued.  I have consulted with the Sr. Marketing Manager Professional and Consumer Digital from Fuji and he told me that they have more than enough supply of the camera to satisfy demand for a long time yet.

My experience has been that Fuji has been great at supporting their equipment for a long time after it has been discontinued.  In my opinion, there is no reason to not purchase the camera, just because it may be discontinued in the near future.  It works great now, discontinued or not.  If the concern is needing replacement cameras in the future, buy extras now.  Fuji is making great deals on the camera.  Now is the time to buy.

As far as the barcode features, I have been told that they will continue to support the barcode features on other cameras, but I have no confirmation that there will ever be a S6.  It may be put into a more prosumer type camera.  Of course PhotoLynx will continue to support the Fuji S5.

Even More Ways to Beat Lifetouch

So you have read my last couple of Blog entries and you are all prepared to call on schools. You’re not sure about what photography studio may already be servicing a school. Or, better yet, your feeling confident that you have the tools to specifically out bid Lifetouch in your area. Here is a website that you can go to and see what schools Lifetouch are photographing in your area! Select your state and then enter a city and the list will pop up on right from their website. You can even click on a school and see what date they will be there taking pictures. You may want to stop in to see how they are doing things that day! www.picturedayonline.com

Pricing will very depending on school. But, a good way to get a hold of the price list is to stop by the school before or on photography day and pick one up. The local branch phone number gets listed on the website when you select a school. Call that office and ask them to mail you a price list. If they ask what school you go to, you have the list right there. More than likely, they will assume you are a parent and just mail you one.

Lifetouch offers a program called Smile Safe. This program is designed to help authorities respond quicker in case a child is reported missing. Simple Photo, along with PhotoLynx has a program called ClickandSafe. Click-and-Safe enables a partnership between parents, the school photographer, and law enforcement officials to help secure kids. Parents simply use the same private online password they use for photo purchasing as a key to quickly getting a photo of their child in the hands of law enforcement officials if needed in an emergency.

Even with all the bells and whistles remember as a smaller studio you have the advantage:

  • You have a personal relationship with everyone, right down to the custodian at the school. You can have pre-printed cards or labels to allow the students to be photographed quickly. All of this allows you to have a hassle-free and organized portrait day.
  • Through software like PhotoLynx, you have accurate accountability of the names and images. You can produce products such as ID cards and CDs right on the spot! The school will not have to wait on delivery for their digital images for their school administrative software. You could deliver it right after your shoot.
  • You are providing your own personal photography, with a close net group of a few well trained photographers instead of those hired just to fill the vacancy.

Don’t just follow or duplicate what Lifetouch offers. Be an innovator. Offer special services or products that only your studio can provide. Maybe have a large display where the kids can see their own images as they are taken. Bring donuts on photography day for the teachers. Offer multiple backgrounds, or more creative photography. Add that special touch that only a local photographer can provide.