PhotoLynx Price Increase

Dear PhotoLynx Users,


For over a decade of doing business in the photographic industry we have kept our prices the same. Once you licensed software at a given price we never ncreased that license fee as long as you licensed that same combination of software. We have offered discounts for various reasons, but we have never instituted a price increase.


Meanwhile, our own expenses have grown more than 10-fold over the years as we’ve transitioned from a small to a medium-sized company .


Due to wise spending habits, new product releases and sustained, controlled growth we have been able to continue the tradition of not charging a yearly cost-of-living increase, which is standard practice for successful businesses. But we now serve almost 1000 independent photography businesses who rely on us to be here for the long term. Our yearly expenses to maintain unlimited technical support with extended Fall season hours and a constant stream of new features in our existing products (including interfaces to all the new cameras and printers, not to mention gas and soaring airline costs) is expensive.


We feel that a yearly 3% cost-of-living increase is a fair and manageable policy and will help ensure that PhotoLynx remains strong and vibrant and continues to respond quickly to your many needs in this ever-changing industry.


So, as of January 1, 2008 PhotoLynx will be implementing a 3% yearly cost-of-living increase on all existing and future licenses.


This change does not retroactively apply to those of you who have pre-paid multi-year contracts or have already paid their 2008 license fee. 


If any of you feel this increase is more than you can afford, please call us and we will work with you to come up with an agreeable solution. Our goal is the same as yours: to stay healthy and strong to better serve those who depend on us.


We look forward to working with you for many years to come!




Chris & Marianne Burton

President & CFO

PhotoLynx Incorporated


Upcoming Trade Shows

PhotoLynx will be attending and participating in many of the profession’s trade shows during the first quarter of 2008. This is the perfect opportunity to meet with our staff to ask questions, share ideas, and learn more about how you can improve your digital workflow with Photolynx, Inc. programs, saving time and money while realizing greater efficiency.


We hope to see you at one, or more, of the following convention and trade shows:


  • Imaging USA (PPA) – January 5-8 – Tampa Bay, FL
  • 2008 Photolynx Users Group Meeting – January 17 & 18 – San Diego, CA
  • School Photographers Association of California (SPAC) – January 19 & 20 – San Diego, CA
  • Professional School Photographers Association (PSPA) – January 30-February 1 – Las Vegas, NV
  • Photo Marketing Association (PMA) – January 31-February 2 – Las Vegas, NV
  • Wedding & Portrait Photographers International (WPPI) – February 15-19 – Las Vegas, NV


Imaging USA (PPA)
If you are not currently photographing schools, you should be! Schools are a great way to add additional revenue to your business. Learn how to photograph schools from some of the profession’s leaders at the Imaging USA Convention and Trade Show in
Tampa Bay, FL January 5-8, 2008. Click here to learn more. Photolynx will have a booth (329) in the trade show, so be sure to come by and see us.


2008 Photolynx Users Group Meeting – January 17 & 18 – San Diego, CA
( We invite you to attend the 2008 Photolynx,
Inc. Users Group Meeting in San Diego, CA. This is a great opportunity to get up to date on the latest releases and to exchange ideas with fellow attendees. Whether you use Photolynx software now, or are interested in it, you are encouraged to attend.


School Photograhers Association of California (SPAC)
The SPAC conference is focused on school Photography. It will take place January 18 & 19,
2008 in San Diego, CA. PhotoLynx, Inc. staff members will be available throughout and have a booth at SPAC. Click here to learn more and sign up for SPAC.


Professional School Photographers Association (PSPA)
January 30 through
February 1, 2008 will be PSPA. To learn more about PSPA click here. As part of PMA, PSPA will take place in Las Vegas, Nevada. PhotoLynx, Inc. is sponsoring lunch at PSPA. PhotoLynx, Inc. staff will be available through the duration of the conference.


Photo Marketing Association (PMA)
Visit us at booth Q250 at the PMA Trade Show, January 31-
February 2, 2008. We will be available to show you new products and features. Also, any questions you have will be gladly answered by our capable staff .


Wedding & Portrait Photographers International (WPPI)
, Inc. will be sponsoring some of the programs in the All About Schools segment that takes place on Saturday and Sunday, March 15 & 16. Click on this link to see the program details for All About Schools and the rest of the programs. Photolynx, Inc. will have a booth (837) in the Trade Show, March 17-19 so be sure to come by.

Fuji S5 Tour

I just wrapped up the last date PhotoLynx had with Fuji.  We were traveling around the country at different locations of the last 5 or 6 weeks showing how well PhotoLynx software worked with the Fuji S5 meta-data.

The majority of the people in attendance weren’t volume photographers.  I don’t think that people understood what meta-data was and how writing a number into it could help them.  Additionally, people got hung up  on (or scared by) creating barcodes to work with the camera.  The people who understood it, got it.

It will be interesting to see if the Fuji S5 is the “next big thing” for school photographers.  It isn’t catching as much as I thought it would.   Everyone has different reasons for not flocking to it.  Any big school photographer would require purchasing many cameras.  They are very reasonably priced, but when multiplied by any sort of volume, it adds up quickly.  Others own lenses from other camera makes, while I think many are sitting on the sidelines waiting.

So much for Eye-Fi

The Eye-Fi card sounded like a good idea.  And it works exactly as Eye-Fi advertises, but it won’t work for what I was hoping for it to do.  To log into the Eye-Fi setup, it requires online access.

I tried to get around it.  Once I had everything set up I unplugged the Internet from my router.  It just didn’t seem to want to work.  I’m sure I can eventually make it work, but if I am having such difficulties trying to get it to work for the purpose of volume photography it makes me wonder if it’s worth the trouble.

PhotoLynx, Inc. Users Meeting


PhotoLynx would like to invite you to the 2008 Photolynx Users Group Meeting, January 17 & 18, 2008 in San Diego, California. This is a great opportunity to get updated on the latest releases and to exchange ideas with fellow attendees. Whether you use Photolynx, Inc. software now or are interested in it, you are encouraged to attend. Click here to sign up:
The 2008 Photolynx Users Group Meeting will be from
7 PM – 9 PM on Thursday, Jan. 17th and continue on Friday, Jan. 18, from 8:30 AM until 3:00 PM. The Annual School Photographers Association of California (SPAC) begins at 5:00 PM at the Bahia Resort, a short distance from the Island Palms Resort.


The 2008 Photolynx Users Group Meeting will be held at the Best Western Island Palms, near the San Diego Airport. We have reserved a block of rooms for attendees at a special rate of $159.00 per night. The hotel will honor this rate for 3 days before and 3 days after the meeting, depending on room availability. The SPAC meeting is at the Bahia Resort and Photolynx will provide transportation to the Bahia if you elect to continue your stay at the Island Palms.


There is no cost to attend the 2008 Photolynx Users Group Meeting.


Special speakers for the 2008 Photolynx Users Group Meeting include:


  • Marianne Deroner from Christmas City Studios, discussing TrackLynx – Our Studio & Underclass tracking system.
  • Bill Glover from Strawbridge Studios, discussing Mr. Gray – Our solution for getting perfect exposure & white balance from your digital images.
  • Tom Brooke & FujiFilm discussing the Fuji S5 camera – Identify your images directly in the camera for easily match up to names in ImageMatch
  • Lawrence Grafstein & Michael Stevens, discussing ID card printers and how to create perfect ID cards every time.
  • Christian Perry will be showing updates that we have made to the software during the past season & what to expect for the future.

There will be plenty of open discussion time for attendees to exchange ideas. The PhotoLynx staff will be on hand to answer any questions and to assist with your specific workflows throughout the meeting.



PhotoLynx will also have a booth at SPAC and will be available throughout the conference as needed. To find out more information about SPAC, please visit