PhotoLynx Price Increase

Dear PhotoLynx Users,

 

For over a decade of doing business in the photographic industry we have kept our prices the same. Once you licensed software at a given price we never ncreased that license fee as long as you licensed that same combination of software. We have offered discounts for various reasons, but we have never instituted a price increase.

 

Meanwhile, our own expenses have grown more than 10-fold over the years as we’ve transitioned from a small to a medium-sized company .

 

Due to wise spending habits, new product releases and sustained, controlled growth we have been able to continue the tradition of not charging a yearly cost-of-living increase, which is standard practice for successful businesses. But we now serve almost 1000 independent photography businesses who rely on us to be here for the long term. Our yearly expenses to maintain unlimited technical support with extended Fall season hours and a constant stream of new features in our existing products (including interfaces to all the new cameras and printers, not to mention gas and soaring airline costs) is expensive.

 

We feel that a yearly 3% cost-of-living increase is a fair and manageable policy and will help ensure that PhotoLynx remains strong and vibrant and continues to respond quickly to your many needs in this ever-changing industry.

 

So, as of January 1, 2008 PhotoLynx will be implementing a 3% yearly cost-of-living increase on all existing and future licenses.

 

This change does not retroactively apply to those of you who have pre-paid multi-year contracts or have already paid their 2008 license fee. 

 

If any of you feel this increase is more than you can afford, please call us and we will work with you to come up with an agreeable solution. Our goal is the same as yours: to stay healthy and strong to better serve those who depend on us.

 

We look forward to working with you for many years to come!

 

Sincerely,

 

Chris & Marianne Burton

President & CFO

PhotoLynx Incorporated

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