There has been quite a bit of hype over our “Secret Squirrel” product Flow(remember our 2009 user group). So I thought maybe it was time to shed a little bit of light on the subject, since Flow has been in operation for over 2 years. PhotoLynx worked with Burrell Colour Imaging and Technicare to create a new and innovative product that facilitates the communication between the lab and the studio. That being said, I thought that who better to share their knowledge of the product, than the company that is using it in action, so I asked Cindy Moss from Burrell to share with the PhotoLynx world what it is all about, and how it has affected their business.

Tawnya Pitman

General Manager, PhotoLynx

Flow + Burrell

One goal we have at Burrell is to offer our customers the most up to date solutions in order to allow you to most efficiently handle your workflow and maximize your profits.  That’s why we were honored to have been the lab of choice by Photolynx to help test and develop their new Flow software.  We have a history of writing our own software, a history of development with Kodak, and were very excited to be a part of this development which helps studios shoot school and sports jobs more efficiently and accurately. It’s been interesting, challenging, exciting, and overall a wonderful experience to be a part of the new software

Haven’t heard of Flow, yet? Flow is the next generation of software for photographers shooting Events, Schools, and Sports.  Flow incorporates a brand new designed interface, intuitive data and image matching methods, and many other features that improve usage and performance.  Flow is designed to efficiently associate data and images providing the photographer a new level of control over product offerings and the on site process.

Our School and Sports team has been traveling the country holding Flow user’s groups to give studios the opportunity to see how powerful Flow is first hand, and the response has been overwhelmingly positive.  Studios are raving about features such as easily being able to switch between projects, the lab synced catalog, built in order forms, and the intuitive nature of the program.  In addition, studios have been creatively taking advantage of the Layout Designer tool.  This tool is a graphic layout interface that allows you to create proofs, ID cards, cameracards, and much more.  The sky’s the limit for product creation using the Layout Designer!

We’re also pleased to announce that Burrell, Photolynx, and ImageQuix have all partnered together to give you a seamless workflow for online ordering.  You can upload your images and data directly from Flow to ImageQuix with the touch of a button.  You can even password protect each individual student, allow your customers to order multi-pose packages, set up pre-order sites, and much, much more.  As online orders are received, Burrell prints, hand sorts, and ships directly to your customer.  Coupling Flow and ImageQuix together you’ll be equipped with a full arsenal of the most efficient solutions to make both capture and selling a breeze!

For more information on Flow watch our Flow feature video on YouTube(http://www.youtube.com/burrellimaging#p/u/19/sAS3-I19zAw), or contact Burrell Customer Care at (800) 348-8732.

Cindy Moss

Social Marketing Specialist

Burrell  Imaging


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